We’re not here to inspire – we’re here to rewire and shape
Because your business can’t afford outdated thinking
Brainy Futures is a leadership and capability company built by two experts at the intersection of neuroscience, strategy, and high-stakes transformation, both of whom have spent decades helping leaders, teams, and organisations.
Today’s leadership challenges are nothing like the ones most development programmes are designed to solve. AI and tech. are changing the rules. Burnout and apathy are influencing brain performance, innovation and critical thinking. Complexity isn’t a phase, it’s the new normal.
Brainy Futures was built for this moment
We don’t offer comfort
We offer clarity
We don’t hand you playbooks
We help you rewire how you think
Why It Matters
Innovation isn’t optional.
Creativity is survival.
And clarity under pressure is the new leadership currency.
If your team can’t think clearly when it matters most, you don’t have a strategy; you have a risk.
The future isn’t coming. It’s already here.
Soraya Shaw, MSc
Applied Organisational Neuroscientist MSc | NeuroLeadership + Healthy Brain Capital = Critical Thinking, Creativity, Innovation, Influence, & AI Collaboration. Speaker. Co-Host Brainy Podcast & Brainy Futures. Author
With an MSc in Applied Organisational Neuroscience, Soraya blends cutting-edge insights from behavioural and cognitive neuroscience as a thinking partner in transition and strategic leadership growth. In an era where AI and automation threaten “hard” skills, she champions the human capabilities that truly matter: critical thinking, confident collaboration, continuous learning, fearless innovation and hybrid intelligence.
Always evidenced based and practical Soraya shares with leaders and teams how to:
- Reimagine culture & structure for agility in turbulent times
- Unlock cognitive diversity by removing barriers to trust and safety
- Navigate complexity as a trusted confidant – aligning strategy, capabilities and future-ready skills
Her clients range from FTSE 100 firms and professional services to creative tech, NGOs and entrepreneurs. Soraya is co-author of Brains Inspiring Businesses for Leaders, a guest lecturer at King’s College London Business School and The Bauer Leadership Academy, and a founding board member of both the Association for Coaching and the Applied Neuroscience Association.
Tracy Filler
Strategic Advisor & Trusted Sounding Board | Driving Organisational Effectiveness & Leadership Capability | Executive Coach & Mentor, Applied Neuroscience | Co Founder of Brainy Podcasts & Brainy Futures
Tracy works with senior leaders and scaling companies when strategy gets messy and leadership needs to level up. With two decades of experience, from FTSE 100s to founder-led SMEs, she helps turn growth bottlenecks into clarity, capability, and momentum.
Her edge? A blend of systems thinking, hard truths, and coaching that actually shifts behaviour. Tracy brings the questions that unlock stuck thinking, the structure that aligns execution, and the nerve to say what others won’t.
She has advised C-suites through succession, scale-ups through chaos, and top performers through high-stakes transitions, always with one goal: make leadership real, focused, and future-fit.
Strategy’s easy. Doing it well with people? That’s the work. She helps leaders close the gap.
Brainy Futures 